Attracting New Jobs and Investment
Developing Targeted Marketing
Plans for Business Attraction
Developing Marketing Plans for
Retail/Commercial Business Attraction
Developing Marketing Plans for
Visitor Attraction
Developing Targeted Marketing Plans for Business Attraction
Whether
you are planning to undertake a proactive or reactive marketing effort,
you must have in place a well-thought-out marketing plan. Our marketing
plan development service usually begins with educating your community leaders
concerning the principles of economic development marketing and with assessing
your community's marketing readiness.
We next develop a "marketing plan overview" based on your leadership's input. Our "overview" provides an outline of where we are headed in our marketing initiatives for your community, along with identification of available/needed resources to achieve the desired outcomes.
Following review of the "overview" and
necessary adjustments to our marketing approach, we are then able to assist
you with the development of a detailed marketing plan with comprehensive
implementation strategies. We can also provide hands-on assistance with
the implementation of the agreed to marketing actions based on your needs.
Benefits:
- Gaining a knowledgeable marketing ally as we work to develop your marketing plans
- Having experienced developers who can work to make sure the expectations of your organization match the resources available to support your efforts
Developing Marketing Plans for Retail/Commercial Business Attraction
Community
leaders and citizens often express the need and desire for "more retail"
or for an expanded commercial tax base. We seek to assist you in assessing
your retail environment and then to develop a retail-marketing program based
on what we have learned. One of the key components of our service is preparing
a targeted marketing plan. Retail recruitment is a proactive effort to attract
new and/or needed retail and service businesses to your community. We work
to ensure that expectations match the resources available to implement the
marketing efforts.Benefits:
- Efforts to recruit and expand retail businesses are supported by a consensus-built marketing program
- Devoting your energy to the activities and areas that promise the most success
Developing Marketing Plans for Visitor Attraction
Can
tourism be an increasingly strong component of your community's economy?
Tourism-related economic development assistance includes research services,
planning and technical assistance; all designed to improve your community's
ability to capitalize on natural, historic and other quality- of-place resources.
We apply our expertise with input from your tourism-marketing group to complete
the development of a 3-5 year tourism-marketing plan. This plan is based
on conclusions and consensus from the marketing group (key stakeholders)
and is supported by comprehensive marketing strategies. We work to ensure
that expectations match the resources available to implement the marketing
efforts.Benefits:
- Understanding the competitive advantages and assets of your area
- Increasing tourism revenues to your area
- Focusing your future marketing program on key target audience
