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Projects
Anyone can talk about their expertise; examples of actual performance make the claims real. While our clients range from small business to FORTUNE 500 firms, all have one common need: insight and actionable solutions to meet marketing and business objectives. Click on the industry links below to view project summaries.
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Consumer
One of the nation's leading consumer hand tool manufacturers needed an accurate, repeatable means of measuring the satisfaction and loyalty exhibited by its customers (retailers and distributors). Based on our extensive experience in this area, SMS was contracted to implement an annual survey process that measured the importance of a wide variety of key business areas, and also measured how well our client and its top competitors performed in these same areas. The project was successful in: 1) correlating performance with overall satisfaction; 2) characterizing how customers conceive of and relate to suppliers like our client; and 3) formulating improvement-initiative investments that would provide the best returns in the year ahead. The success of the project was responsible for its annual implementation, beginning the following year. A consumer healthcare product manufacturer was faced with a decision regarding product sizing. Specifically, the client wanted to collapse size options from four to three. SMS designed a scientific sampling strategy to assess the feasibility of the proposed change. Among a national sample of children, men, and women of various ages and ethnic backgrounds, SMS collected facial measurement data to evaluate if a product size could be eliminated without harming product effectiveness. Intercept research methodologies were employed in multiple geographic locations. Extensive statistical analysis of the data supported the client's desire to reduce the number of product sizes, and the company confidentially eliminated one of the adult sizes. A national toolbox manufacturer needed to assess an innovative product concept. SMS developed a research methodology consisting of consumer focus groups to aid our client in product development. The focus groups were held in two large metropolitan areas among consumers interested in home improvement projects. During each session, participants were shown proposed product features, materials, and aesthetics, and asked to share their opinions. Analysis of the qualitative data was used to validate specific product design features and to provide improvement suggestions. |
